About the project
Shelfie is an online Korean cosmetics store in Ukraine that has been working since 2018. The site presents the best basic and active skin care products selected by experienced experts.
What did we have at the start?
Problem
A new young website on Laravel, which the client could not support due to the expensive cost of development. It was not possible to SEO optimization landing pages in the admin panel.
Goals
Migration to the WordPress CMS without losing results, optimization landing pages for brands and product catalogs, and starting work with information keywords. As a result: SEO promotion, increase organic traffic, bringing the site to the first positions of Google search results for high-frequency key queries for products and brands, building links.
Project Features
Cosmetics websites in 2024 are a very competitive niche, where the leaders for a long time are giants such как makeup.com.ua, eva.ua, www.notino.ua.
What did we have to deal with?
- Young site without authority, competitors are 5-10 years old
- Moving to a new CMS
- Undeveloped semantic core
- Poor quality SEO optimization, a large number of missed mid and low frequency keywords
- Technical errors related to page headers
- Null backlinks profile
Online store of Korean cosmetics Promotion Plan
We conducted a full technical audit of the site, focused on optimising the new site on a test domain before rolling it out and merging it with the previous version.
Based on the analysis, it was decided to focus on optimizing brand landing pages, general categories, and develop additional entry points to the site through a blog.
Having studied all this and assessed the growth points of the site, a plan of work and services for the promoted project was formed:
Technical SEO
- Technical SEO site audit
- Analysis of GSC reports
- Analysis of GA reports
- Creating a redirect map to merge the old site and the new one so that there are no losses and technical errors in the future, such as 404 errors
- Ranks analysis
SEO optimization
- Creation of an optimization plan
- Keywords Research, adding to the service for tracking positions
- Development of the semantic architecture of the site
- Content creation
- On-Page Optimization and further optimization of meta tags (title, description), headings (h1-h1) and linking
Content SEO
- Writing articles for the Blog
Link Building
- Outreach
Results of SEO promotion for a cosmetics store
Six months after starting, we have seen project growth dynamics at Google:
Increase in the number of keywords in TOP 1 – TOP 10
We began to receive additional organic traffic to the site due to information requests from the blog
Growth of impressions and clicks in search results
Growth of organic traffic of the e-commerce project for the sale of cosmetics GA4
Increase in sales
